Conference Marketing Package
π― Overview
Your conference deserves attendance that matches its scientific quality. Our marketing package creates targeted awareness campaigns that reach the right researchersβnot just anyone with an email address. We combine academic community outreach with digital marketing to fill seats with engaged participants.
Ideal for: Conference organizing committees seeking to expand reach beyond immediate networks, events targeting specific research communities, and conferences competing for attendance.
β What’s Included
Marketing Strategy
- Audience Analysis β Target researcher demographics and communities
- Channel Planning β Most effective outreach channels for your audience
- Timeline Development β Campaign schedule aligned with registration milestones
Digital Marketing
- Event Landing Page β Conversion-optimized with registration integration
- Email Campaign β 6-email sequence (announcement, speakers, early bird, reminders)
- Social Media Content β 20 posts for LinkedIn, Twitter/X, Facebook
- Academic Network Posting β ResearchGate, Academia.edu, discipline forums
Community Outreach
- Society/Association Outreach β Announcements to professional societies
- University Department Targeting β Direct outreach to relevant departments
- Speaker Amplification β Materials for speakers to share
Materials Package
- Save-the-Date Graphics β Digital assets for announcements
- Conference Flyer β PDF for distribution
- Social Media Graphics β Branded images for all platforms
βοΈ How It Works
| Phase | Activities | Timeline |
|---|---|---|
| Strategy | Audience research, channel planning | Week 1 |
| Creative | Landing page, graphics, templates | Weeks 2-3 |
| Launch | Initial announcements, early bird | Week 4 |
| Sustained | Social media, community outreach | Weeks 5-10 |
| Final Push | Deadline reminders | Weeks 11-12 |
π‘οΈ Our Assurances
- Academic-Appropriate β Scholarly tone maintained
- GDPR Compliant β Proper data protection
- Performance Reporting β Bi-weekly metrics
β οΈ Important Limitations
- 12-Week Campaign β Start 12+ weeks before event
- No Paid Ads Budget β Organic media only; paid ads extra
- Email List Required β You provide initial contacts
- One Event β Single conference coverage
π Requirements From You
- Conference details and branding assets
- Registration system link
- Contact database or target description
- Speaker information
β Common Questions
When should we start?
12+ weeks before event for best results.
Is this included in Conference Management?
Basic promotion is included in our Conference Management packages. This standalone service provides expanded marketing.
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